Introducing students to the importance of the strategic thinking. The basic and expert knowledge from the area of the strategic analysis of companies and theirs environment will be gain, as the knowledge of defining the company's goals, different types of strategies and portfolio analysis. After that it will be possible, after recognition of the concrete business situation, developing the appropriate strategic solution.

Student responsibilities:

attending to the lectures and seminars, and making and public presenting seminar work

Grading and evaluation of student work over the course of instruction and at a final exam:

classes activity - 10% mid-term exams - 50% presentation of seminar work - 25% oral exam - 15%

Upon successful completion of the course, students will be able to (learning outcomes):

1 . identify and analyze the external and internal influential elements of influence on the design of company's strategy

2 . apply different methods and techniques for the analysis of the company's environment when choosing a business and production strategy

3 . using the process of strategic management in the analysis and improvement of organizational and production efficiency

4 . think critically and develop an appropriate strategic approach in companies in practice

5 . participate in shaping business and production strategies

Lectures

1. Introduction to strategic management

2. Positioning of a company (goals, vision, mission)

3. Analysis of the internal and external company's environment

4. Analysis of the industrial environment

5. Porter"s five competition forces

6. Company"s analysis (resources theory, competencies, competitive advances)

7. Analysis of competitors and strategic groups

8. Generic competitive strategies

9. Growth strategies

10. Strategic business units and portfolio analysis (BCG matrix, GE/McKinsey matrix)

11. Portfolio analysis (BCG matrix, industrial evolution (ADL) matrix, DPM (Shell) matrix)

12. Strategies in the crisis situation

13. Strategies in the global business

14. Implementation, valuing and control of chosen strategy

15. Future of the strategic management

Exercises

1. Recognition of the strategic approach

2. Goals, definition of the mission and vision of the chosen companies

3. SWOT analysis of the chosen companies

4. Definition of the industrial environment of the chosen companies

5. Applying of the Porter"s model of the five competition forces

6. Recognition of the resources, competencies and competitive advances of the chosen companies

7. Test I

8. Using of the generic competitive strategies and company results, connecting companies into the strategic groups and definition of theirs position, examples from the industry

9. Using of the growth strategies, examples from the industry

10. Examples of the portfolio analysis

11. Portfolio analysis examples

12. How to solve business crisis using the strategic thinking?

13. Examples of the global strategies

14. Haw to execute chosen strategy? Analysis of the case study

15. Test 2

Compulsory literature:

1. Foundations of management, chapter Strategic management (in Croatian), Sikavica P., Bahtijarević-Šiber, F., Pološki N., Školska knjiga, Zagreb, 2008, p. 188-281

2. Strategic management (in Croatian), Buble, M. at al., Sinergija, 2011, p. 0-281

Recommended literature:

3. HBR's must read on strategy, product 12601, Porter, M., Collins, J. C., Porras, J. I., Gadeish, O., at all, Harvard Business Publishing, 2011, p. 0-0

4. Strategic Management and Organisational Dynamics, Stacey, R., Mowles, C., Pearson Higher Education, 2016, p. 0-0