Introducing students to the importance of the strategic thinking. The basic and expert knowledge from the area of the strategic analysis of companies and theirs environment will be gain, as the knowledge of defining the company's goals, different types of strategies and portfolio analysis. After that it will be possible, after recognition of the concrete business situation, developing the appropriate strategic solution.

Student responsibilities:

Grading and evaluation of student work over the course of instruction and at a final exam:

classes activity - 10% mid-term exams - 40% presentation of seminar work - 30% oral exam - 20%

Methods of monitoring quality that ensure acquisition of exit competences:

testing the students about knowledge from lectures and exercises and point on the problematic parts

Upon successful completion of the course, students will be able to (learning outcomes):

Student after successful finishing of this subject will: identify and analyze external and internal influential elements on the forming of the company strategy use the different analytical methods and techniques in the process of choosing business and production strategy apply the strategic management process to analyze and improve organizational and production performance develop possibility of critical thinking and recognition of the proper strategic approach in the real business world participate in forming of the business and production strategies

Lectures

1. Introduction to strategic management

2. Positioning of a company (goals, vision, mission)

3. Analysis of the situation (company"s environment - external and internal)

4. Analysis of the situation (industrial environment)

5. Porter"s five competition forces

6. Company"s analysis (resources theory, competencies, competitive advances)

7. Analysis of competitors and strategic groups

8. Generic competitive strategies

9. Growth strategies

10. Strategic business units and portfolio analysis (BCG matrix, GE/McKinsey matrix)

11. Portfolio analysis (industrial evolution (ADL) matrix, DPM (Shell) matrix)

12. Strategies in the crisis situation

13. Strategies in the global business

14. Executing, valuing and control of the execution of chosen strategy

15. Future of the strategic management

Exercises

1. Recognition of the strategic approach

2. Goals, definition of the mission and vision of the chosen companies

3. SWOT analysis of the chosen companies

4. Definition of the industrial environment of the chosen companies

5. Applying of the Porter"s model of the five competition forces

6. Recognition of the resources, competencies and competitive advances of the chosen companies

7. Test I

8. Using of the generic competitive strategies and company results, connecting companies into the strategic groups and definition of theirs position, examples from the industry

9. Using of the growth strategies, examples from the industry

10. Examples of the portfolio analysis

11. Portfolio analysis examples

12. How to solve business crisis using the strategic thinking?

13. Examples of the global strategies

14. Haw to execute chosen strategy? Analysis of the case study

15. Test 2

Compulsory literature:

HBR's must read on strategy, Harward Business Review, product 12601

Sikavica P., Bahtijarević-Šiber, F., Pološki N.: Temelji menadžmenta, poglavlje Strategijski menadžment, Školska knjiga, Zagreb, 2008., 188-281.

Buble, M.: Strateški menadžment, Sinergija, Zagreb, 2010.

Stacey, R.: Strategic Management and Organisational Dynamics: The challenge of complexity to ways of thinking about organisations (6th Edition), Prentice Hall, New York, 2011.

Recommended literature:

Designing the business portfolio - portfolio analysis Boston matrix, www.mymarketingcloud.wordpress.com

Mastering three strategy of organic growth (research results), McKinsey Quarterly, August 2017.

Pickton, D. W., Wreight, S: What is SWOT in strategic analysis, Strategic change, (1998)7, 101-109.